Pricing below indicates example pricing only. All cost structures will be bespoke to the needs of your business. All content will be tailored and respond to the needs of your business as necessary.
The three below case studies detail different scenarios all of which we were able to help with the given fees. If you think you would benefit from similar services don't hesitate to get in touch. Either use the form or give us a call.
Manchester Mirrors has a small shop in the city centre offering hand-crafted artisan mirrors. Their primary transactions occur in-store as they don’t currently offer an eCommerce solution. The iste is small and primarily offers a gallery of product images for sale in their store.
To increase site, and ultimately in-store traffic, Manchester Mirrors need to increase visibility online. To do this, they will need to capture low funnel searches
Given a competitive audit of the local landscape, there were very few businesses in the local area offering hand-crafted mirror solutions. And given they had a small marketing budget to work with, they opted to create 2 blogs a month focused on interior design solutions and create an online social presence engaging with the local interior design community.
Cathy’s Candles is a small local business that mainly distributes online and is featured in a few boutique shops around Manchester. Cathy’s unique selling point is their innovative approach to unusual candle scents inspired by her favourite herbal teas .
Traffic volume and competition for online candles is very high. In terms of search queries, Cathy would be competing against big name retailers such as Yankee Candle and The Range.
Given that Cathy is a small local business, she does not feel she would have the budget to compete with big name retailers on any level. So, we created content to focus on topics such as tea, relaxation, and home decor. Because of the high competition in the candle market, we opted for 4 blogs a month, social management and posting for Instagram, Pinterest, YouTube, and Facebook and ongoing engagement reporting.
Preston Electrical offers electrical services for businesses and consumer properties. Most of their client base is within the construction industry, but they are looking to expand further into the B2C space.
While Preston Electrical ranks well for searches within the Preston area, they do not have optimal ranking within the Greater Manchester region. While well-known within the construction industry, Preston Electrical is looking to become top of mind with consumers as well.
For Preston Electrical, we focused on creating a tiered approach to our content strategy including in-depth how to videos on diy electrical projects, answering common electrical queries, and case studies showcasing work performed by Preston Electrical. We opted for 8 blogs a month, some of which were video and managed and optimised for YouTube search and implemented ongoing engagement on Facebook and Twitter. We also implemented bi-monthly engagement reporting.