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Do You Need AMP?

AMP Your Mobile Visibility | Top 5 Reasons to Implement Google AMP

What is Google AMP?

AMP (accelerated mobile pages) was launched by Google a couple of years ago and was hailed as an open source initiative that would make the web a better place for all. While that is a really big statement to make, utilising AMP technology will certainly optimise your site for search. Google AMP alllows for lightweight pages that simplifies and streamlines html and css and allows webpages to load instantly, within 1 second.

AMP has been compared to Facebook’s Instant Articles as the technology works in a similar way. But, as opposed to being limited to a single platform, AMP works across all web pages. When Google AMP was first developed, it was mainly used for static websites that focused on news publishing and blog content. This technology is now uses across all websites types and is globally beneficial for mobile search.

As of 2020 in the UK, mobile search garners the majority of search traffic. As mobile search continues to grow, exposure within Google’s mobile search results is becoming more and more of a necessity. If you want a chunk of that traffic, AMP adoption is necessary in ensuring your business show up for relevant mobile search queries.

Implementing AMP

To implement AMP, you essentially need to create an AMP version of each applicable webpage. Each page will be given it’s own AMP url. Most major CMS platforms such as Wordpress, Drupal, or Joomla will allow for AMP plug-ins. You can also implement custom AMP plug-in code as necessary.

Google offers lots of support when it comes to implementation and you can check whether your AMP pages are valid on the AMP Test website.

They’ll also keep you up to date with your efforts via Search Console, where you may find a plethora of pointers to your AMP work progress:

Search console and AMP check

Top reasons to incorporate Google AMP

  • Quicker load times: Given the short attention span of mobile users, page load time is essential in this space. And if your page does not load lightening fast, you will lose your user and a potential new customer.
  • Lower bounce rates: If your page loads immediately, you are less likely to get immediate bounce from your mobile site.
  • Higher engagement: With each page loading within a second, the user is more likely to visit a few pages within your site.
  • Increases mobile ranking: Google prioritises AMP pages as they are easier to crawl and index.
  • Improves server performance: For sites that see a ton of traffic, AMP will improve server load and improve overall site performance.

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